The productive architect: How AI is changing our approach to design

Marissa Ritchen, Chief Industry Officer at Kestrel Labs, highlighted AI’s ability to reduce time spent on repetitive tasks, allowing architects to focus on solving complex design challenges. By taking on routine processes, architects are empowered to draw on their own lived experiences and tell stories through their work.

As artificial intelligence shapes how architects work, the industry faces a defining question: how can technology expand creative possibilities while preserving human judgment in the design process? This idea was explored at a panel hosted by Trimble SketchUp and Dezeen on June 11th, during AIA 2026 in San Diego.

The event brought together leaders in the architecture and design community to discuss the impact of AI on the profession. Speakers argued that while AI tools enable architects to work faster, there will always be a central role for humans which should remain at the forefront.

Hosted by Co-CEO of Dezeen Benedict Hobson, the panelists explored their predictions for the future of the industry, and how they are approaching the quickfire pace of AI development. 

Christopher Cronin, Senior Vice President of Architecture and Design and Education at Trimble, emphasized how rapidly 3D modeling and image generation capabilities are advancing, firmly cementing AI as a powerful design partner. AI-driven MCP integrations, such as the SketchUp Connector for Claude, are already revolutionizing the design process for SketchUp users. 

Design Principal at Perkins Eastman, Omar Calderon Santiago, shared personal reflections on his experience working with clients. He begins his projects with hand sketches before using AI tools to develop ideas further, not create them from the outset. Maintaining human connection is an irreplaceable part of the design process, and hand drawings reflect the time, care and critical thinking that is essential for creating meaningful work.

Architecture is fundamentally a human endeavour says panel at Trimble SketchUp talk in San Diego. Throughout the discussion, a central theme emerged: while AI tools are rapidly changing the industry, improving speed and productivity, they will never replace the human judgment and storytelling that are essential to the profession.